Businesses around the world are becoming close-knit to move forward towards a more sustainable way of marketing. When the businesses and individual brands searched their way for productive advertising, they concluded- digital marketing. The importance of learning and practicing digital marketing is not only for businesses alone but for marketing professionals too. The importance of digital marketing in the present scenario is constantly being utilized to boost online presence and online reputation to keep a business ahead of its competitors.
What is Digital Marketing and why is it Trending?
Most businesses have some social media presence on certain digital channels. Digital marketing services are utilized in almost every business and maintaining a regular marketing account can benefit a brand. The core of digital marketing involves social media strategies to attract the target audience and build a long-term client base. A very common media strategy taught by a reliable digital marketing training Institute in Kolkata involves PTAT (also known as People Talking About This). The agencies or brands offer discounts to the customers to tweet and share their brand name to spread the word of mouth. They click pictures tag the brand to promote the service on online platforms. That is how the brand builds its client base and increases visibility.
Digital marketing teaches the core value of handling a brand in the best possible way to build an online reputation with the help of an online presence across various digital platforms. Businesses have a very important rule, feedback, customer reviews, and testimonials play an important role in calculating the brand reputation and progress. No matter what the trend says about digital marketing, a good review is always helpful for the brand reputation.
Digital Marketing has tremendous scope
The importance of digital marketing in the present day is a glimpse of what it will become in the future. If you take a peek a few years back, you will notice that digital marketing courses were all about search engine optimization and website development, but today it is more than SEO and web designing. The coming year 2022 will be more about harnessing new skills and keeping up with trends that benefit your business and encouraging innovating with changing industries.
The scope of social media is interrelated with social media platforms like Snapchat, Instagram, Facebook, and others. These social media platforms have made it easier for brands to reach out to their target audience. Social media platforms are some of the popular platforms that customers communicate with brands.
Marketing is becoming increasingly computerized with every passing day. Marketers must adapt to these developments if they are looking. In the years to come, the way consumers engage with brands and enterprises will change dramatically, and staying current on trends is critical to keeping your firm afloat. Apart from cutting-edge media purchasing methods, competitive intelligence, and sophisticated SEO approaches, there are several other talents that digital marketers should master by 2022.
Important Facts About Digital Marketing in 2021
- High-quality content is the most effective aspect of SEO strategy, according to 72% of internet marketers. It is not sufficient to just publish things; you must focus on the quality of the stuff you are sharing. The more relevant the material is to the reader, the more faith your potential consumers will have in you.
- Search engines are the origin of 93% of internet interactions. This demonstrates how critical it is to do good SEO to improve your Google search ranking. One of the most effective strategies of marketing is to rank high in search engines.
- Welcome emails have an open rate of 82 percent on average. This can reveal a lot about the campaign’s success. Your email’s click-through rate are inextricably linked. As a result, if more people are subscribing to your emails, the more you get to communicate with the audience, which will eventually boost your conversion rate.
- Every second, Google receives about 77,000 searches. This translates to a total of 2 trillion queries every year. This implies that Google is one of the most effective and lucrative search engines.
- Transactional rates are up to six times greater in personalized emails than in non-personalized emails. This is also a great approach to build trust with your customer, which will help the brands to sell more.
The Growth of Digital Marketing Post-Covid
Digital marketing’s reach has expanded dramatically between 2020 and 2021. The quantity of individuals reached by marketing tactics is one of the first measures of successful marketing that comes to mind. The percentage of people who use the internet has increased dramatically. When it comes to internet consumers, India is the world’s second-largest market.
According to recent research, India’s overall advertising business was worth INR 68,475 crores in 2019 and almost reached INR 75,952 crores by 2020. This goes on to show that even throughout the pandemic, advertising spending increased, particularly through digital media. The business today is focusing on digital marketing so much that some brands are restructuring their marketing budgets to fit digital marketing into the strategy.
Another interesting finding is that the metropolitan cities of Delhi, Mumbai, Hyderabad, and Chennai were big contributors to the expansion of digital marketing in India. The number of digital marketing positions they create each year is directly proportionate to the amount of revenue they generate.
Businesses are depending on digital marketing today more than ever in the wake of the COVID-19 outbreak. Due to the lockdowns, the Indian e-commerce industry is expected to rise to $7 trillion by 2023 based on the Global data. The digital marketing industry is booming and so are the job opportunities in this sector. There are countless digital marketing courses available for interested candidates. However, you need to check the necessary factors before getting into a Digital marketing training Institute in Kolkata.
Let’s get to the future of Digital Marketing
Digital marketing is an ever-changing and fast-paced sector. The statistics for digital marketing have been intriguing during and post-pandemic. Digital marketing strategies have been evolving over the years and it has some amazing things in line for the future. Since the digital marketing industry is extremely fluid and it keeps changing based on the latest trends and business needs. These facts about digital marketing will help you understand how in the coming years, businesses will be more dependent on digital marketing as compared to traditional one. The research states:
- Digital Marketing is the new high
- Drastic Changes in traditional Marketing are around the corner
- Reaching Global Market will be more simplified
- Some businesses and towns are getting digitally Equipped
- It offers a higher engagement rate
- It’s affordable
- This adds to the growth in the number of users
- Increased market revenue
Digital marketing has a much broader scope. In the future, digital marketing will continue to be the most effective kind of advertising. However, because the dynamics of digital marketing are always changing, a digital marketer must be flexible, aware, and intelligent to keep up with the newest developments. Not only that but today’s and tomorrows digital marketers will need to foresee and adopt changes well ahead of time in capitalizing on them.
Careers in Digital Marketing
According to Goldman Sachs research, the digital marketing career scope in the Indian internet business alone would be worth $160 billion by 2025, which is triple its current value. Many businesses are moving their marketing efforts from conventional to digital.
In terms of the employment breadth of online marketing, or the types of occupations accessible in the digital marketing industry, one of the most important positions is Social Media Marketing. India now has 320 million active Facebook users, one million more than the United States, making it the country with the highest user community. Planning a career in digital marketing is probably one of the best decisions you will make. There are good digital marketing training institutes in Kolkata to help you learn one of the lucrative professions available today.
Conclusion
Any company’s promotional plan should include digital marketing. There are more options for firms to grow their presence in India as internet penetration rises. A surge in the usage of smart phones, mobile applications, and social media will expand the reach of internet advertising in 2022. Marketers will be able to communicate with their consumers efficiently. The introduction of AI assistants, which will help keep your audience interested, is another element that will influence the breadth of digital marketing.