SEO is becoming a crucial part of increasing brand awareness and traffic to a particular page. Viewers are looking for informative content on the web, which can help them in their day to day life. If you can tap into that set of viewers, there is a high chance that the viewership and website traffic would substantially improve on your page.
Since search query dominates the website traffic, and their importance of SEO becomes more crucial for the brand. Thus, experts recommend an SEO strategy for getting the user/consumers/visitors to visit the page. The strategy must include a lot of experimentation, research, and some far-sightedness to hit the mark on the page. Also, patience is important.
How to rank on Google?
Here are some of the hacks that help you in ranking the first page:
Running a complete website audit
Running a complete website audit is crucial towards landing on the first page and making a decent rank. Why? Because an in-depth audit helps you in discovering the flaws (on the website) that are impacting the search traffic, and in turn sales.
Things to look for in while doing an audit include:
- Evaluating the overall performance of the site
- Setting up realistic goals
- Researching and developing new white-hat tactics for improving the rank
- Add missing information to the website like meta titles, descriptions
- Optimize the keywords (without stuffing)
Taking help of tools
The SEO tools can be a lifesaver for an SEO analyst. These tools can have a visible improvement on the website’s ranking and help in making the page more popular. Some of the important SEO tools include Google Analytics, Ahrefs, Semrush, or Moz. While some of these tools require a premium subscription, many good SEO tools including Google Analytics are free.
Some of the benefits of SEO tools include:
- Assists in keyword research
- Assessment of incoming traffic to a particular website
- It even helps in auditing the website
P.S: While free tools are good for learning the basic SEO techniques, analysts who are into the SEO business for the long run should invest in premium tools.
Looking into Technical SEO
Contrary to basic SEO, technical SEO focuses on the technical aspects of a webpage to push the ranking forward. In this part of the SEO, the focus is mostly on
- making the website swifter
- comprehensible for search engines
- more responsive to the search engine crawlers
Being a part of on-page SEO, it tries to improve the components of a website to make it ranking-worthy. The technical SEO focuses on User Experience (UX), helping the ranking in the long run. Some of the pointers to work on while running the technical SEO
- Speed of the website
- Crawler friendly
- Eliminating dead links
- Working through duplicate content
Analysts with some understanding of basic SEO should also focus on technical aspects of the website to gain maximum results ranking-wise.
Google Search console use
Google’s Search Console is an interesting tool that analyzes the website through Google’s perspective – a thought-provoking tool for SEO specialists working on SEO tactics 2020. Although it comes with its own set of oddities, once an analyst gets a hang of it – there is no turning back.
The tool provides valuable information lacking on Google Analytics reports including the detailed report on website traffic as well as redirect issues, among the few.
Bing Webmaster tools – and its relative advantages
While Google dominates the search engine domain, however, the new kid on the block – Microsoft’s Bing – is coming out as a new contender in the race. Since Bing’s Webmaster Guidelines are clearer on finding a workaround to get more ranking, it is easier to get a favorable position on the search engine. Surprisingly, following these guidelines can help in ranking on other search engine platforms as well.
Just like any search engine, Bing focuses on providing the most relevant information to the viewers based on their query. While reviewing the content, it focuses on relevancy and the quality of the content. Plus, the reliability of the content is also verified.
Moreover, the webmaster guidelines help in developing better content – an important criterion for landing a decent ranking.
Editing and working through the on-page data including meta tags titles
As mentioned earlier, the on-page SEO falls under the basic SEO but is crucial for making the page rank-worthy. Overlooking it can be fatal for the website, and might badly impact the ranking. Thankfully, fixing these errors is very easy, and can bring in a substantial amount of improvement in the page’s position in Search Engine Result Page (SERP).
Here are few of the areas to focus on while working on On-Page,
- Optimizing the title tags
- Utilizing the schema markup
- Developing search engine sitemap
The on-page SEO can help in getting into the ranking game, and reaching out to the users more frequently.
Audit backlinks and removes the spammy ones
As Matt Cutts points out, ‘links shouldn’t just LOOK natural, they should BE natural’.
Backlinks are crucial for your website and impact its ranking tremendously. Therefore, as experienced analysts recommend a solid backlink audit to work through the lot – and churn out the spammy ones. You see, post-2012, spammy links do not help the page in getting the necessary traction.
And, going back to Cutts’s original quote – to make the link natural the analyst has to amputate unhealthy links. To do so, they must
- Analyze inbound-links
- Spread anchor text distribution
- Staying away from over-optimization
- Requesting removal of particular links manually
Enable AMP version
The Accelerated Mobile Pages (AMP), introduced by Google post-2015, to assist the search results on handheld devices like mobile phones. In simpler terms, when you search for some information on Google, the search engine will display a carousel of links for related AMP-enabled websites.
When you click on the links on the carousel, the pages load promptly. As per a report, contrary to three-second time, with AMP-enabled websites load in less than half a second. And, this is huge for visitors.
Additionally, it heavily impacts impressions, clicks, and user experience – making it crucial for the sellers as well.
Making the website mobile friendly
Taking the cue from the previous point, we know that most of the time average users access the internet via mobile phones. Google’s substantial amount of global web traffic comes from these devices. Probably, that is the reason why post-2018, the search-engine giant has included the page load speed as an important metric for page ranking.
The SEO page ranking or getting into Google’s first page needs time and effort. You can learn all about it at Carney Consultancy Services and make your page accessible to people looking out for you. For more information, visit http://carneyacademy.in/ or call +91-983-052-0826 now.