Full Digital Marketing Course

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Introduction to Digital Marketing

  • What is digital Marketing
  • Scope of Digital Marketing
  • What is digital Marketing Strategy?
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for any business
  • Job opportunities in Digital Marketing
  • Practical implementation of digital marketing

Website Design wordpress & Shopify

  • Why we need website
  • Website planning & development
  • What is domain
  • What is hosting
  • How to setup wordpress website
  • How to install theme
  • How to install plugines
  • How to secure your website
  • How to create industry-wise website
  • Graphic design with canva
  • How to setup ecommerce website with shopify
  • How to create logo, page, post
  • How to create professional website
  • How to setup your blogging site in one hour

SEO Course

  • What is seo
  • Importance of SEO
  • Google Search console setup
  • How do search engine works
  • Different SEO techniques
  • Black hat vs. white hat
  • Keyword Research
  • On page SEO basics
  • Technical SEO basics
  • Off page SEO Basics
  • Different Google Updates
  • Local SEO
  • Ecommerce SEO
  • Mobile SEO
  • Top Ranking Factors
  • Optimizing website Speed
  • SEO Case studies
  • SEO Report Creation

Google Ads

  • Introduction to Google Ads
  • How does Google Ads Work?
  • Different Types of Google Ads
  • Importance of Landing Page
  • Understanding Search Ads
  • Search Ad Creation
  • Understanding Display Ads
  • Display Ad Creation
  • Remarketing Ads
  • YouTube Ads
  • App Install Ads
  • All types of Audiences in Google Ads
  • Optimizing Different Google Ads
  • Strategies for Ad Campaigns
  • Shopping Campaigns
  • Tracking
  • Ads Reporting

Facebook Marketing

  • Basics of Facebook Ads
  • Types of Facebook Ads
  • Objectives of Facebook Ads
  • Audience and Targeting Optimization
  • Placement Options in Facebook ads
  • Ad copies and Copywriting
  • Landing Page Optimization
  • Understanding Advanced Facebook Pixel
  • A/B Testing
  • Tracking Options
  • Spying Competitors
  • Running All Objective Ads
  • Running Video Ads
  • Strategies for Face book Ads
  • Retargeting and Remarketing Ads
  • Lead Generation & Funnels
  • Reporting for Face book Ads

Instagram Marketing

  • Instagram Profile Creation
  • Profile Customize
  • Best Practices for Instagram contents
  • Instagram marketing Strategy
  • Importance of Hashtags
  • Understanding Instagram Algorithm
  • Running Ads on Instagram
  • Case Studies

LinkedIn Marketing

  • Introduction to LinkedIn Marketing
  • Best Practices for Profile Setup
  • Best Practices for content post
  • LinkedIn Advertising
  • LinkedIn Ad Objectives
  • Ad Formats of LinkedIn
  • Scheduling Options
  • Billing Account Setup
  • LinkedIn Ad Creation
  • LinkedIn Automation

Twitter Marketing

  • Introduction to Twitter Marketing
  • Understanding Twitter Algorithm
  • Twitter Advertising
  • Billing & Account Setup
  • Types of Twitter Ads
  • Audience Bidding, Budgets, and Ad Creative

YouTube Marketing

  • Create New Gmail account
  • Create New YouTube channel
  • Channel optimize- home, channel, playlists, About section
  • Channel Verification
  • YouTube Studio dashboard
  • Upload videos
  • Go live
  • Create Playlists
  • Channel- Optimization
  • Content uploads
  • Analytics
  • Comment manage
  • Subtitle
  • Copyright
  • Audio library
  • Settings
  • Channel layout
  • Branding
  • Basic info
  • Video details
  • Channel Details
  • Keyword optimization
  • Banner creation
  • Thumbnail creation
  • Title creation
  • Descriptions
  • Social Media Profile linking

Email Marketing

  • What is Email Marketing?
  • How to do Email Marketing?
  • Email Marketing Funnels
  • Lead Generation
  • Top Tools for Email Marketing
  • Automation in Email Marketing
  • Important Metrics for Email Marketing
  • Call to Actions in Email Marketing
  • Conversion Rate Optimization
  • Spam Score in Email Marketing
  • How to Write an Email?
  • How to design an email?

Content Marketing & Writing

  • What is content marketing
  • How to create content marketing strategy
  • Content writing strategy
  • Content creation goal
  • Type of content
  • How to write website content
  • How to write Social media content
  • How to write Email marketing content
  • Ad platform content
  • YouTube content
  • How to write SEO content

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