Digital marketers are using Artificial Intelligence (AI) to analyze and predict consumer behavior. This technology can revolutionize the entire industry. However, AI has been shrouded by myths and false assumptions – making it difficult for the industry to fully utilize AI. Let’s check on some of the popular myths surrounding the AI in the current times.
When was the first time you heard about artificial intelligence, robots, and robotics?
For most of the Indian millennials, our first brush to robotics and artificial intelligence would be ‘Captain Vyom’ and late 80s American sitcom ‘Small Wonder’.
On the other hand, Isaac Asimov, H.G. Wells, and the likes of them have created numerous science fiction for avid readers that showcases the boundless abilities of artificial intelligence.
But that was fiction.
In reality, Artificial Intelligence (AI) has moved on from the pages of fiction and integrated seamlessly into our lives. It has revolutionized how we work and do our job, making it simpler. From the last decade, AI has moved from the bounds of academic and is being actively used in numerous industries.
It has made a noticeable impact on agriculture, finance, aviation and several other industries. In recent times, AI’s contribution towards the health and medical industry, by making patient diagnosis easier, has revolutionized patient care.
How can AI help in digital marketing?
In digital marketing, an analyst has to manage and retrieve a huge amount of data. Additionally, they have to convert the data into valuable information to predict consumer buying psychology. Artificial intelligence can help these analysts in leveraging the insight and returning valuable results for their consumers. It can help in analyzing the algorithms, finding the right data points that make the campaign a success.
Like any other industry, AI has impacted digital marketing and strategic development. Many reputed schools are considering including AI in their digital marketing training program for the benefit of their students.
However, just like everything new, this discipline has met with some resistance and fear-mongering within the industry itself. The fear of not being able to handle the new technology, or simply the fear of something new, has made way for numerous myths and misconceptions about the entire technology.
Some of the common myths associated with AI include:
- AI will impact the job markets
- Introduction to AI would make a messy transition
- You require a coding background to handle AI
- Marketers cannot benefit from the AI programs
These myths can cause some unwanted stir in the industry, making the transition to AI more difficult. Debunk some of these popular myths associated with AI, and see what the real picture is:
Myth 1: Implementation of AI requires coding knowledge
It was true in the previous decade; however, in recent times, AI itself has gone through a massive change. Now, anyone can use AI programs to retrieve Big Data or analyze information with the help of the AI-integrated program.
Here is an interesting example:
In the medical industry, a hospital used an AI-integrated program to predict the rate of heart failure among its patients. The tool used the patient demographics to predict the results, and the operator retrieved the results with some clicks.
It shows that in the current times, you do not need to know a programming language to operate an AI.
Myth 2: AI is for software developers, not for marketers
Another common myth popular on the internet is that AI is not for marketers, rather developers can benefit from it.
On the contrary, marketers can take advantage of the AI for running the data and predicting the outcomes. Google’s update BERT, for instance, processes each word in the sentence typed into the search bar to find the relevant answers to be returned to the user. The digital marketers can use AI tools to fetch consumer’s past interaction history and predict their search pattern in the future. Moreover, with the help of AI, marketers can deliver personalized messages to the consumer, create dynamic ads, and work towards creating a personalized experience to the visitor.
Myths 3: AI will replace human marketers
Although AI replacing humans is a common theme in the dystopian novels, you must accept the thing with a grain of salt. Most of the enterprises are investing in the AI to cut costs and optimally manage the resources. However, the same companies, which are investing in the AI, are hiring human resources as well.
For instance, Amazon.com has hired close to 10,000 workers for its warehouse facilities. These robots are employed to move objects. Additionally, the online shopping giant has hired close to 80,000 humans to pack and pick the goods. The fluid balance of work in the warehouses helps in better management of the resources – ensuring jobs and livelihood for the workers.
We forget to understand that AI can help us in solving real-life problems, making it easier for us to do our jobs. Developing technology that assists all is the need of the day. The academics and the industry heads must integrate the technology into their respective domains. If you are interested in digital marketing online classes, then Carney Consulting Services can help you. To know more, visit http://carneyacademy.in/ or call +91 983-052-0826.